Ph-d Feminine Health Boric Acid Vaginal Suppositories Reviews
As the founder and CEO of women's wellness brand pH-D Feminine Health, Deeannah Seymour has to be very comfortable talking near actual issues that many people consider embarrassing. "My staff said to me, 'You lot realize you lot're going to be the face of vaginal scent.' I'thousand like, 'I approximate I will never have some other appointment again,'" the 47-twelvemonth-quondam mother of ii jokes during a recent interview with Beauty Independent.
Anybody can appointment, simply not everyone could bring boric acid to market in a suppository format that can exist widely used to address vaginal pH imbalance. Seymour's professional and personal experiences were an ideal foundation for creating pH-D Feminine Health's core vaginal odor production. 6 years ago, while she was working in the pharmaceuticals industry, Seymour was on antibiotics for sinus problems. Antibiotics can throw a woman'due south vaginal biome out of whack, and she was looking for treatments to agree it in check.
"During that time, I was then frustrated with going to my doctor, getting the same medications, and having really disappointing results. I was in search of a natural solution for vaginal issues, only it was imperative to me to find an ingredient that was backed by published clinical data," says Seymour. "I started researching boric acid and came beyond dozens of studies that had been done on this ingredient, but no 1 was manufacturing it commercially."
In addition to examining studies, Seymour commiserated with OBGYNs who were recommending boric acid to their patients, and directing those patients to pick it up at compounding pharmacies that tended to be on the expensive side and inconvenient. Frequently, women were experimenting with boric acid in their homes to handle their vaginal smell and irritation in hush-hush. Seymour knew there had to exist a better fashion to disperse it to the women information technology could assistance.
However, she didn't have the resources or manufacturing capabilities to transform her thought into a purchasable product. Marker Faulkner, president of Vireo Systems Inc., programmer of health and personal care products for people and pets under brands such as Promera Sports, AminoActiv and ClariFast, and Seymour'southward girl's hockey double-decker, did. Seymour partnered with him, and she shares he invested effectually $200,000 early on to produce pH-D Feminine Health's vaginal suppositories with the right dosage of boric acid based on the available medical information. The suppositories are sold in bottles of 24 with 600 milligrams each. They originally were sold for $25 per bottle, but the cost has been reduced to $eighteen.40.
"Nosotros have thousands of customers that will insert pH-D anywhere from one to 4 times a calendar week to maintain normal vaginal residuum and prevent smell from occurring."
In March 2015, pH-D Feminine Health made its debut on Amazon. It promptly became a bestseller for yeast infections and has remained the No. ane product in its feminine hygiene category since information technology hit the e-commerce giant, where information technology's amassed almost 4,000 five-star reviews. The brand's suppositories have been scooped upwards by millions of women, spelling millions of dollars in sales. Seymour declined to specify its exact almanac revenue turnover, just disclosed pH-D Feminine Wellness has registered a year-over-year sales spike of 220%. She says, "We have thousands of customers that will insert pH-D anywhere from ane to four times a week to maintain normal vaginal residual and prevent odor from occurring."
Boric acid vaginal suppositories serve a wide range of consumers. Seymour reveals pH-D Feminine Health'south customers are a diverse grouping of women primarily aged 20 to 55 years old. Sexual activity, menstruum, menopause and medications like antibiotics can cause vaginal pH to change, and boric acid aids in returning it to a healthy vaginal pH of 3.8 and 4.five. Referring to vaginal scent, Seymour says, "It tin can be debilitating to women. I take had customers tell me that it affects intimacy, only information technology besides keeps them from going to the gym and getting in a bathing suit. I've had countless women say they won't even become a pedicure because they are so agape someone might odor them."
Confident that pH-D Feminine Health was on a proficient trajectory, Seymour left her pharmaceuticals job two and a half years ago to join her visitor full-time. Once on board full-fourth dimension, she set out to diversify pH-D Feminine Health's distribution. In the summer of last yr, she met with CVS and Target. In Apr of this year, pH-D Feminine Health's vaginal suppositories rolled out to Target stores nationwide, and Seymour reports they've become a top-selling stockkeeping unit in the chain's feminine hygiene department. In July, pH-D Feminine Health launched at CVS. Currently, it's carried at roughly viii,500 retail locations across the land—in addition to Target and CVS, it's in Wegmans, Hy-Vee and numerous independent pharmacies—and its door count is projected to at least double in 2020.
As pH-D Feminine Health has grown, Seymour admits greenbacks flow has been the toughest challenge. The make secured a line of credit from a bank for an undisclosed amount to enable it to scale up for retail. To cock infrastructure to support its expansion, pH-D Feminine Health has been on a hiring spree, and recently brought on board directors for finance, marketing and sales, and an operations managing director, according to Seymour. Its team now stands at almost 45 people. "We accept invested hugely in people. I alway endeavour to hire people much smarter than me in different areas. I know a piffling fleck about a lot of different things, but by no means am I an skilful," says Seymour. "The retail world has a lingo all its own, and we have an amazing team with professionals from the CPG industry with cognition of the retail landscape."
"There is a stigma being removed from having discussions about feminine intendance and feminine issues, which is amazing."
The brand joins several emerging women'southward wellness players that are breaking down barriers at retailers and in the broader market equally concerns previously dealt with in silence enter the public discourse. "At that place is a stigma being removed from having discussions about feminine care and feminine problems, which is astonishing," says Seymour. "It'due south so refreshing to come across companies investing in safer, more holistic products for women. These are products that nosotros put in our bodies, and who knows what the long-term effects of them are? Providing safer options is corking for anybody, and I'm and then excited to be in this category with all the new exciting products that are being developed."
Seymour isn't done developing products. In the commencement quarter of 2020, pH-D Feminine Health will release a slew of items to deepen its reach into women's lives. It's already pushed beyond its signature vaginal suppositories to probiotics with cranberry for urinary health, menopausal support capsules and suppository applicators. "All of our products will be centered around women's wellness and feminine care. Nosotros desire to provide holistic alternatives to products that are already on the market," says Seymour. "Several of the products that are coming out next twelvemonth will exist focused on feminine hygiene and controlling vaginal odor." Further out, pH-D Feminine Wellness will tailor offerings to the medical aqueduct. Medical professionals have been crucial evangelists for the make, and its packaging has been designed with a clinical experience to appeal to them, although information technology's softening the blueprint a tad moving forward.
Don't look Seymour, an ambitious entrepreneur out to identify pH-D Feminine Health in corner stores nationwide, to exit her business soon. "I get asked probably weekly, 'Are y'all trying to build this up and then yous can sell it?' My reply is, 'Absolutely not.' That has not been my intention," she says. "I desire to keep this privately-held, and I desire to have a lot of different products that bridge the whole gamut of women's wellness, non only feminine hygiene." Seymour is having too much fun talking well-nigh vaginal aroma to terminate.
Source: https://www.beautyindependent.com/ph-d-feminine-health-big-business-vaginal-issues/
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